Corporate Social Responsibility Report 2010

Insights – Skills

Developing our employees

In 2010, across the Adecco Group we continued to enhance our established talent development opportunities for our employees at national and global level.

Leadership development

Complementary to the various country initiatives, the Adecco Group has a long-standing commitment to leadership development. Over the past six years, more than 600 of our high potential future leaders have attended the Adecco Leadership Programme ‘AdeccoI3’ at IMD business school in Lausanne, Switzerland.

The redeveloped leadership programme delivers cutting-edge theory and experiences to best equip Adecco leaders to live our values and leadership principles and to grow personally during their careers. Since last October, we have already had three sessions of the programme with excellent results and feedback.

In addition, a senior leadership programme for top management has been developed with INSEAD business school in France. Seven sessions have been conducted so far and 91 of our top leaders from around the world, including members of the Executive Committee, have participated.

HIT (High Intensity Training) This programme origin-ated in North America but has also been deployed in Australia and Europe. It focuses primarily on ‘the basics’ for branch managers by reinforcing the core sales, recruiting and customer service principles. To date, over 500 delegates from 25 countries have attended HIT and it acts as a great example of a joint international initiative.

In addition, in 2010 we continued to roll out a key training course for branch managers around the world. The VFS ‘Value Focused Sales’ course goes beyond basic sales technique and focuses on how to create consultative relationships with clients, thus improving our overall level of service and helping build long-term client relationships.

To date, almost 1,000 branch managers from 20 countries have attended the course held at Global HQ in Zurich, Switzerland. The course covers:

  • Sales best practices
  • Consultative selling
  • Understanding the customer and their primary business objectives
  • Aligning our value proposition with the customer business objectives
  • Leveraging “authentic” business relationships

Course attendees improve their ability to probe and understand what each client is attempting to accomplish. They learn how to uncover the client’s industry drivers, business objectives and operational issues and then attune our services to their needs thus growing the business relationship.

STEP (SHORT TERM EXCHANGE PROGRAMME)
The concept of STEP which was just launched in 2011 is to offer our top performers at branch level an opportunity to exchange jobs with a colleague having a similar function in another country within our Group. The exchange typically lasts between 1 to 6 months and provides a first step towards an international career.

In 2010, Adecco began laying the foundations of the Adecco Academy. This will be our overarching concept for all our various training initiatives for branch managers, high potentials as well as senior leaders and top executives. The launch is planned for October 2011.